CPFilms focuses pan-European activities

Kevin Bryer is made new Business Operations Director for Europe

In the last two years CPFilms has undergone a radical change. In 2006, in order to standardise the European and global brand presentation, including all sales offices, and to strengthen their leading position in the premium sector for special films, CPFilms combined all product areas under the umbrella brand name LLumar.

After the successful, strategic re-design, Kevin Bryer will in future be in charge of Business Operations in Europe. His areas of responsibility will be S&OP, Logistics, Purchasing and Supply, Storage and Facilities and Order Processing. Kevin Bryer therefore holds an important executive position in which he will concentrate on improving the efficiency of business operations and customer service.

A business´ success all depends on the service it provides and the ability to supply goods. “My main goal is to continue strengthening and consolidating customer satisfaction and confidence in LLumar”, says Kevin Bryer. In addition to the expansion in the automotive sector, Bryer also sees enormous potential in the sheet glass sector. The idea of saving energy using shades and UV protection films has never been more relevant than it is today. In the coming months LLumar will position itself more strongly than before as a competent solutions provider.

Arthur Bowyer, who as Managing Director of CPFilms Europe was extremely successful in developing and building up the European market in the past, will take voluntary retirement at the end of the year. His successor has not yet been named.

Markus Kaules will assume responsibility for the entire European market immediately as Commercial Director. In his role he is responsible for Sales, Marketing, Services and Market Development in the established European markets and in the expanding Eastern European markets. Under Kaules’ direction, the LLumar brand will continue to be promoted as a synonym for innovative and high-quality glass films. Intensive brand communication is given highest priority within the partner network, to give weight to LLumar’s claim to market leadership in Europe and to promote the brand more clearly than before.

As the new Sales Director for Europe, Volker Reichert is responsible for sales offices in Germany, the UK and France, as well as for distributors in other European countries. Volker Reichert reports directly to Markus Kaules. In his role he supports the branches with relevant sales activities, and ensures the sales partner network continues to grow, especially in the sheet glass sector.

Christopher Tapley is the new Marketing Manager for Europe. As a marketing professional he is responsible for the further development of marketing measures and for using them for a pan-European brand presentation. He is also tasked with promoting active communication in all areas.